Applications in basic marketing, 2001-2002 : clippings from the popular business press / E. Jerome McCarthy.
Publisher: [S.l.] : McGraw-Hill Companies, 2001Edition: 12th edDescription: 246 p. ; 26 cmISBN: 0075610337; 9780075610335Online resources: Amazon.com | Amazon customer reviews Summary: A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 PER (Browse shelf) | Available | NBS5854-A |
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A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
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