A preface to marketing management / J. Paul Peter.
Series: Irwin series in marketing: Publisher: [S.l.] : Irwin Professional Publishing, 1996Edition: 7th edDescription: 368 p. ; 23 cmISBN: 0256202818; 9780256202816DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 PET (Browse shelf) | Available | NBS3744 |
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| 658.8 PER Essentials of Marketing | 658.8 PER Applications in basic marketing / | 658.8 PET Marketing management : | 658.8 PET A preface to marketing management / | 658.8 PET A preface to marketing management / | 658.8 PET Marketing management : knowledge and skills / | 658.8 PHI Understanding customers 98/99, fourth edition / |
Paperback.
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
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