Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN: 0256139903; 0256206872Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1996
| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 PER (Browse shelf) | Write Off | No:67/2004/NIMS, Dated:23 August 2004 | NBS2623 | ||
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Central Library (CL) | Central Library (CL) | 658.8 PER (Browse shelf) | Available | NBS2624 | |||
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Central Library (CL) | Central Library (CL) | 658.8 PER (Browse shelf) | Available | NBS3225 |
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| 658.8 PER Basic marketing : | 658.8 PER Applications in basic marketing, 2001-2002 : | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Basic marketing : a global-managerial approach / | 658.8 PER Essentials of marketing a global managerial approach | 658.8 PER Basic marketing : |
Includes bibliographical references and indexes.
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