Effective marketing with infotrac college edition / William G. Zikmund.
Publisher: [S.l.] : South-Western College Pub, 2001Edition: 3nd edDescription: 592 p. ; 27 cmISBN: 032406392X; 9780324063929DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS7035 | ||
|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS6590 | ||
|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 ZIK (Browse shelf) | Available | NBS7639 |
Browsing Central Library (CL) shelves Close shelf browser
| 658.8 ZEI Services marketing / | 658.8 ZEI Services marketing / | 658.8 ZEI Services marketing / | 658.8 ZIK Effective marketing with infotrac college edition / | 658.8 ZIK Effective marketing with infotrac college edition / | 658.8 ZIK Effective marketing with infotrac college edition / | 658.80014 KIT Marketing communication: principles and practice |
Paperback.
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
There are no comments on this title.