A preface to marketing management / J. Paul Peter.
Series: Mcgraw hill/irwin series in marketing: Publisher: [S.l.] : Richard D Irwin, 1993Edition: 6 Sub edDescription: 352 p. ; 24 cmISBN: 0256122512; 9780256122510DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: "Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 PET (Browse shelf) | Available | NBS1249 |
Paperback.
"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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