Introduction to marketing communications : an integrated approach / John Burnett.
Publisher: [S.l.] : Prentice Hall, 1997Edition: US ed edDescription: 752 p. ; 26 cmISBN: 0132690853; 9780132690850DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 BIR (Browse shelf) | Available | NBS1582 |
Total holds: 0
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| 658.8 BER Marketing | 658.8 BES Market-Based Management. | 658.8 BIN Business marketing management / | 658.8 BIR Introduction to marketing communications : | 658.8 BLA The four steps to the epiphany : successful strategies for products that win | 658.8 BOD Contemporary marketing : | 658.8 BON Managing marketing / |
Hardcover.
For introductory courses in marketing communications, advertising and promotions. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process.
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