Marketing management : a strategic approach with a global orientation/intl edition / Harper W. Boyd.
Series: The irwin/mcgraw-hill series in marketing: Publisher: [S.l.] : Irwin/McGraw-Hill, 1998Edition: 3nd edDescription: 547 pISBN: 0071154299; 9780071154291DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 BOY (Browse shelf) | Write Off | No:67/2004/NIMS, Dated:23 August 2004 | NBS2832 |
Total holds: 0
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| 658.8 BOO Contemporary marketing / | 658.8 BOO Contemporary marketing / | 658.8 BOS Handbook of Marketing Management | 658.8 BOY Marketing management : | 658.8 BOY Marketing management / | 658.8 BOY Marketing management / | 658.8 BOY Marketing management / |
Hardcover.
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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