Marketing management / Boyd.
Publisher: [S.l.] : McGraw-Hill Education, 2002Description: 1 v. (unpaged)ISBN: 0071123075; 9780071123075DDC classification: 658.8 BOY 2002 Online resources: Amazon.com | Amazon customer reviews Summary: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8 BOY (Browse shelf) | Available | NBS4962 | ||
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Central Library (CL) | Central Library (CL) | 658.8 BOY (Browse shelf) | Available | NBSD-319 | ||||
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Central Library (CL) | Central Library (CL) | 658.8 BOY (Browse shelf) | Available | NBS5270 |
Total holds: 0
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| 658.8 BOS Handbook of Marketing Management | 658.8 BOY Marketing management : | 658.8 BOY Marketing management / | 658.8 BOY Marketing management / | 658.8 BOY Marketing management / | 658.8 BRA Strategic marketing : | 658.8 CES Managing marketing linkages : |
Paperback.
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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