Marketing management with infotrac college edition / Michael R. Czinkota.
Publisher: [S.l.] : South-Western College Pub, 2000Edition: 2nd edDescription: 598 p. ; 29 cmISBN: 0324022034; 9780324022032DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 CZI (Browse shelf) | Available | NBS5218 | ||
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Central Library (CL) | Central Library (CL) | 658.8 CZI (Browse shelf) | Available | NBS5836 | ||
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Central Library (CL) | Central Library (CL) | 658.8 CZI (Browse shelf) | Available | NBS5217 |
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| 658.8 COR Tqm for sales and marketing management / | 658.8 CZI International marketing : | 658.8 CZI Marketing management with infotrac college edition / | 658.8 CZI Marketing management with infotrac college edition / | 658.8 CZI Marketing management with infotrac college edition / | 658.8 CZI 2011 Marketing Management | 658.8 DAH 2011 Green Marketing |
Hardcover.
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.
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