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Cases in marketing management / Douglas J. Dalrymple.

By: Dalrymple, Douglas JContributor(s): Parsons, Leonard J | Jeannet, Jean-PierrePublisher: [S.l.] : Wiley, 1991Edition: 1st edDescription: 608 p. ; 25 cmISBN: 0471547468; 9780471547464DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 DAL (Browse shelf)	Available		NBS2600

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Hardcover.

Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.

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