Service marketing / Roland T. Rust.
Publisher: [S.l.] : Harpercollins, 1996Description: 508 p. ; 25 cmISBN: 0673991458; 9780673991454DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 RUS (Browse shelf) | Available | NBS3765 |
Total holds: 0
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| 658.8 ROD Services marketing : | 658.8 ROS Marketing communications / | 658.8 ROW Net benefit : | 658.8 RUS Service marketing / | 658.8 RUS 1996 Service marketing / | 658.8 SHA Competitive marketing : | 658.8 SMI Meeting customer needs / |
Hardcover.
Brings customer satisfaction and service quality to the forefront as central concepts that are vital to any organization's success, through a multifunctional perspective. Written to provide professors the greatest flexibility in preparing their courses. Instructors will appreciate the comprehensive Instructor's Manual that includes detailed teaching notes for all of the cases.
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