Marketing management : text and cases / Douglas J. Dalrymple.
Publisher: [S.l.] : John Wiley & Sons Inc, 1994Edition: 6th edDescription: 1008 p. ; 24 cmISBN: 0471552550; 9780471552550DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 DAL (Browse shelf) | Available | NBSD-324 | ||
|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 DAL (Browse shelf) | Available | NBS409 | ||
|
Book
|
Central Library (CL) | Central Library (CL) | 658.8 DAL (Browse shelf) | Available | NBS3567 |
Browsing Central Library (CL) shelves Close shelf browser
| 658.8 DAL Cases in marketing management / | 658.8 DAL Marketing management : | 658.8 DAL Marketing management : | 658.8 DAL Marketing management : | 658.8 DAL Basic marketing management / | 658.8 DAL Basic marketing management / | 658.8 DAL How the stock marktet works |
Paperback.
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
There are no comments on this title.