Basic marketing management / Douglas J. Dalrymple.
Publisher: [S.l.] : John Wiley & Sons Inc, 1995Edition: 1st edDescription: 480 p. ; 24 cmISBN: 047158603X; 9780471586036DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 DAL (Browse shelf) | Available | NBS227 | |||
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Central Library (CL) | Central Library (CL) | 658.8 DAL (Browse shelf) | Write Off | No:67/2004/NIMS, Dated:23 August 2004 | NBS2837 |
Total holds: 0
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Paperback.
Designed to meet the needs of courses in marketing management or strategic marketing where either case material is not used or a separate casebook is selected, this text includes material on competitive analysis, direct marketing, sales promotion, international marketing and marketing research.
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