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Ama handbook for managing business to business marketing communications / J. Nicholas De Bonis.

By: Bonis, J. Nicholas DeContributor(s): Peterson, Roger SPublisher: [S.l.] : McGraw-Hill, 1997Edition: 1st edDescription: 384 p. ; 24 cmISBN: 0844235954; 9780844235950DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 DEB (Browse shelf)	Available		NBS3400

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Hardcover.

Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management.

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