Ama handbook for managing business to business marketing communications / J. Nicholas De Bonis.
Publisher: [S.l.] : McGraw-Hill, 1997Edition: 1st edDescription: 384 p. ; 24 cmISBN: 0844235954; 9780844235950DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 DEB (Browse shelf) | Available | NBS3400 |
Total holds: 0
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| 658.8 DAN Services Marketing. | 658.8 DAV Selling to the giants : how to become a key supplier to large corporations / | 658.8 DAV Doing ebusiness : | 658.8 DEB Ama handbook for managing business to business marketing communications / | 658.8 DIC Marketing management / | 658.8 DIC Marketing management / | 658.8 DIW Electronic commerce : |
Hardcover.
Provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. DLC: Industrial marketing - Management.
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