Marketing management / Peter R. Dickson.
Series: Dryden press series in marketing: Publisher: [S.l.] : South-Western College Pub, 1996Edition: 2nd edDescription: 852 p. ; 26 cmISBN: 0030177421; 9780030177422DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 DIC (Browse shelf) | Available | NBS285 | ||
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Central Library (CL) | Central Library (CL) | 658.8 DIC (Browse shelf) | Available | NBS282 |
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| 658.8 DAV Selling to the giants : how to become a key supplier to large corporations / | 658.8 DAV Doing ebusiness : | 658.8 DEB Ama handbook for managing business to business marketing communications / | 658.8 DIC Marketing management / | 658.8 DIC Marketing management / | 658.8 DIW Electronic commerce : | 658.8 DOL Marketing management : |
Hardcover.
This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
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