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Business marketing : connecting strategy, relationships and learning / F.Robert Dwyer.

By: Dwyer, F.RobertContributor(s): Tanner, John FPublisher: [S.l.] : McGraw Hill Higher Education, 2005Edition: 3rd edDescription: 736 p. ; 26 cmISBN: 0071244387; 9780071244381Online resources: Amazon.com | Amazon customer reviews Summary: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	658.8 DWY (Browse shelf)	Available		NBS7470

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Paperback.

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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