Marketing essentials, student edition / McGraw-Hill.
Publisher: [S.l.] : Glencoe/McGraw-Hill, 1995Edition: 2nd edDescription: 620 p. ; 28 cmISBN: 0026406012; 9780026406017DDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 FAR (Browse shelf) | Available | NBS5729 |
Total holds: 0
Hardcover.
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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