Marketing / Geoffrey A. Lancaster.
Series: Business masters: Publisher: [S.l.] : Palgrave Macmillan, 1998Description: 336 p. ; 24 cmISBN: 0333658477; 9780333658475Online resources: Amazon.com | Amazon customer reviews Summary: This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LAN (Browse shelf) | Available | NBS66 |
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This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.
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