The marketing imagination / Theodore Levitt.
Publisher: [S.l.] : The Free Press, 1983Edition: Number Line 3 4 5 6 7 8 9 10 edDescription: 203 p. ; 24 cmISBN: 0029188407; 9780029188408Online resources: Amazon.com | Amazon customer reviews Summary: Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LEV (Browse shelf) | Available | NBS2580 |
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| 658.8 LEV Marketing: made simple | 658.8 LEV Marketing: made simple | 658.8 LEV Marketing: made simple | 658.8 LEV The marketing imagination / | 658.8 LEV Guerrilla marketing with technology unleashing the full potential of your small business / | 658.8 LEV BEST SELLING CHAPTERS | 658.8 LEV BEST SELLING CHAPTERS |
Hardcover.
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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