Marketing with student cd-rom and infotrac college edition / Charles W. Lamb.
Publisher: [S.l.] : South-Western College Pub, 2001Edition: 6th edDescription: 750 p. ; 29 cmISBN: 0324068611; 9780324068610DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LAM (Browse shelf) | Available | No. 0908/NBS/IRC Dated: 12 June, 2012 | NBS5893 |
Hardcover.
The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.
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