Marketing practical approach : a practical approach / Rix.
Publisher: [S.l.] : McGraw-Hill Australia, 2000Edition: 4th edition edDescription: 569 p. ; 25 cmISBN: 0074708589; 9780074708583Online resources: Amazon.com | Amazon customer reviews Summary: This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | Central Superior Services | 658.8007 RIX (Browse shelf) | Available | CSS Corner Book | NBS5892 |
Total holds: 0
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| 658.15 ROS Essentials of corporate finance / | 658.3 NOE Human resource management : | 658.7 CHO Supply Chaing Mangment strategy planning & operation | 658.8007 RIX Marketing practical approach : | 658.84 SCH New perspectives on e-commerce | 808.066 REA Reader's digest write better, speak better / | 909.097671 IRV Islam Resurgent |
Paperback.
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
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