NUST Institutions Library Catalogue

Hardcover.

In this fully revised edition, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, television and cable programming, music, broadcasting, casino wagering and gambling, sports, publishing, performing arts, theme parks, and toys. In response to market changes, Vogel places an increased emphasis on the international aspects and has added a new chapter on the Internet and its operational features, revenue sources, and its role as an agent of change. Other expanded features include: Sections on industrial structure Asset valuation methods Comparative price trends New charts, especially in music and film Expanded presentation on movie and television accounts The result is a comprehensive, up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Harold L. Vogel has been selected as a top leisure industry analyst nine times by Industrial Investor. He is a member of the New York State Governor's Advisory Board for Motion Pictures and Television. Vogel was a senior analyst with Merrill Lynch for seventeen years and is an adjunct professor at the Graduate School of Business at Columbia University. He is also the author of Travel Industry Economics (Cambridge, 2000).