Business research methods 6e / William G. Zikmund.
Publisher: [S.l.] : Harcourt, 2000Edition: 6th edDescription: 660 p. ; 25 cmISBN: 0030258170; 9780030258176DDC classification: 658.403072 Online resources: Amazon.com | Amazon customer reviews Summary: OVERVIEW This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.403072 ZIK (Browse shelf) | Available | NBS6595 |
Total holds: 0
Hardcover.
OVERVIEW This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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