Marketing : basic concepts and decisions / William M. Pride.
Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1989Edition: 6th edDescription: 818 p. ; 26 cmISBN: 039536938X; 9780395369388Online resources: Amazon.com | Amazon customer reviews Summary: Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8005 PRI (Browse shelf) | Available | NBS3115 |
Total holds: 0
Browsing Central Library (CL) shelves Close shelf browser
| 658.8002854678 FLO Web business engineering : using offline activities to drive Internet strategies | 658.8002854678 FLO Web business engineering : using offline activities to drive Internet strategies | 658.80028551376 ECO eCommerce development. Business to business. | 658.8005 PRI Marketing : | 658.8007 RIX Marketing practical approach : | 658.8009 HAR Marketing mistakes and successes / | 658.80094 QUE Cases in european marketing management / |
Hardcover.
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
There are no comments on this title.