Introduction to media communication / Jay Black, Jennings Bryant, Susan Thompson.
Publisher: [S.l.] : McGraw-Hill Humanities/Social Sciences/Languages, 1997Edition: 5th edDescription: 448 p. ; 28 cmISBN: 0697327159 (paperback); 9780697327154 (paperback)DDC classification: 302.23 Online resources: Amazon.com Summary: This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 302.23 BLA (Browse shelf) | Available | NBS2621 |
Total holds: 0
This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.
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