Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Series: With infotrac®) (wadsworth series in mass communication and journali: Publisher: [S.l.] : Wadsworth Publishing, 2005Edition: 4th edDescription: 432 p. ; 24 cmISBN: 0534637973 (paperback); 9780534637972 (paperback)DDC classification: 302.2301 Online resources: Amazon.com Summary: Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the cours| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 802.2301 BAR (Browse shelf) | Available | NBS7482 |
Total holds: 0
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it’s loaded with study tools, it will help you succeed on exams and in the cours
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