Marketing / Roger A. Kerin.
Series: The irwin/mcgraw-hill series in marketing: Publisher: [S.l.] : Irwin/McGraw-Hill, 2003Edition: 7th edDescription: 741 p. ; 28 cmISBN: 0071151222 (hardcover); 9780071151221 (hardcover)DDC classification: 658.8 Online resources: Amazon.com Summary: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 MAR (Browse shelf) | Available | NBS4953 |
Total holds: 0
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| 658.8 MAR Marketing | 658.8 MAR Marketing | 658.8 MAR Marketing builder express / | 658.8 MAR Marketing / | 658.8 MAW Big business marketing for small business budgets / | 658.8 MAZ The marketing challenge / | 658.8 MCC Basic marketing : |
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
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