The apple way / Jeffrey L. Cruikshank.
Publisher: [S.l.] : McGraw-Hill, 2005Edition: 1st edDescription: 224 p. ; 24 cmISBN: 0072262338 (hardcover); 9780072262339 (hardcover)DDC classification: 658 Online resources: Amazon.com Summary: Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.†--Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.00973 CRU (Browse shelf) | Write Off | Write off File No.0908/IRC/NBS Dated Aug 16, 2018 | NBS6963 |
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| 658.0095405 South Asian journal of management : | 658.0096 MAN Management and challenges of change. | 658.0096 MAN Management and challenges of change. | 658.00973 CRU The apple way / | 658.00973 MWB The structure of business / | 658.00973 PET In search of excellence : | 658.00973 PET In search of excellence : |
Reveals the master plan behind Apple’s revolutionary business model “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier. People are smart; they figure these things out.†--Steve Jobs The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and
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