Designing business : multiple media, multiple disciplines / Clement Mok.

By: Mok, ClementPublisher: [S.l.] : Hayden Books, 1996Description: 245 p. ; 26 cmISBN: 1568302827 (paperback); 9781568302829 (paperback)Online resources: Amazon.com Summary: Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.
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Book Book Central Library (CL)
Central Library (CL)
658.4012 MOK (Browse shelf) Available NBS735
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Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advantage. Clement Mok, whose consulting clients have included Microsoft and Motorola, offers a new paradigm for design success, one using traditional design tools, such as diagrams and graphics, blended with new computer technologies.

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