Services marketing / Christopher Lovelock, Jochen Wirtz.
Series: 5th edition: Publisher: [S.l.] : Prentice Hall, 2003Edition: 5th edDescription: 672 p. ; 26 cmISBN: 0131138650 (hardcover); 9780131138650 (hardcover)DDC classification: 658.8 Online resources: Amazon.com Summary: Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LOV (Browse shelf) | Available | NBS6938 |
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| 658.8 LOV Principles of Service Marketing and Management | 658.8 LOV Principles of Service Marketing and Management | 658.8 LOV Services Marketing People,Technology Strategy | 658.8 LOV Services marketing / | 658.8 LOV 2000 Services Marketing | 658.8 LOV 2013 Services Marketing | 658.8 MAL Marketing Reseach: An applied orientation |
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.
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