Marketing management : analysis, planning and control / Philip Kotler.
Publisher: [S.l.] : Longman Higher Education, 1988Edition: 6th edDescription: 848 p. ; 25 cmISBN: 0135561507 (hardcover); 9780135561508 (hardcover)Online resources: Amazon.com Summary: An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | NBS3117 |
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| 658.8 KOT Principles of marketing, 12th edition / | 658.8 KOT Principles of Marketing | 658.8 KOT Principles of Marketing | 658.8 KOT Marketing management : | 658.8 KOT Marketing management : | 658.8 KOT Marketing Management a South Asian Perspective. | 658.8 KOT Principles of Marketing |
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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