Marketing management / Philip Kotler, Kevin Lane Keller.
Series: 12th edition: Publisher: [S.l.] : Prentice Hall, 2006Edition: 12th edDescription: 816 p. ; 28 cmISBN: 0131457578 (hardcover); 9780131457577 (hardcover)Online resources: Amazon.com Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | NBS5036 |
Total holds: 0
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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