Global Marketing Michael R. Czinkota, Ilkka A. Ronkainen.
Material type:
TextSeries: Global MarketingPublisher: Fort Worth, TX : Dryden Press, c1996Description: 648 p. : ill. (some col.) ; 26 cmISBN: 0030106494Subject(s): Export marketingDDC classification: 658.848 CZI 1996 LOC classification: HF1416 | .C948 1996
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.848 CZI 1996 (Browse shelf) | Available | NBS9678 |
Total holds: 0
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| 658.848 CAT International marketing | 658.848 CHE 1998 Global Marketing Strategy | 658.848 CRA 1999 International Marketing Research | 658.848 CZI 1996 Global Marketing | 658.848 CZI 2014 International Marketing | 658.848 DOO 1999 International Marketing Strategy | 658.848 KEE 2005 Global Marketing |
Includes bibliographical references and index.

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