NUST Institutions Library Catalogue

The observational research handbook : understanding how consumers live with your product / Bill Abrams.

By: Abrams, BillContributor(s): American Marketing AssociationMaterial type: TextTextSeries: The observational research handbookPublisher: Lincolnwood, Il. : NTC Business Books, c2000Description: xxiv, 277 p. : ill. ; 24 cmISBN: 065800073XSubject(s): Consumer behavior -- United States | Marketing -- United StatesDDC classification: 658.83421 ABR 2000 LOC classification: HF5415.33.U6 | A25 2000Online resources: Publisher description
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 658.83421 ABR 2000 (Browse shelf) Available NBSD-2688
Total holds: 0

At head of title: American Marketing Association.

Includes bibliographical references (p. 267-269) and index.

There are no comments on this title.

to post a comment.
© 2023 Central Library, National University of Sciences and Technology. All Rights Reserved.