Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble.
Material type:
TextSeries: PR in practice seriesPublisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd edDescription: iv, 252 p. : ill. ; 24 cmISBN: 9780749449797; 0749449799Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesDDC classification: 659.2 LOC classification: HD59 | .W325 2007Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 659.2 WAT (Browse shelf) | Available | S3H-S-843 |
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Includes bibliographical references (p. [244]-250) and index.
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