Marketing management / Philip Kotler.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th edDescription: 706 v. (various pagings) : col. ill. ; 27 cmISBN: 0130336297Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K64 2003
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 KOT (Browse shelf) | Available | QRCODE-1620 | ||||
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Central Library (CL) | Central Library (CL) | General Stacks | 658.8 KOT (Browse shelf) | Available | NBS5035 | S3H-N-1620 |
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| 658.8 KOT Principles of marketing, 12th edition / | 658.8 KOT Principles of marketing, 12th edition / | 658.8 KOT Principles of Marketing. | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing 6.0 : the future is immersive / | 658.8 KOT Marketing management / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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