Business economics / Atkinson,Brian and Robin Miller

By: Atkinson,Brian and Robin MillerContributor(s): Miller, RobinPublisher: [S.l.] : Addison-Wesley Educational Publishers Inc, 1998Description: 477 p. ; 24 cmISBN: 020140351X; 9780201403510Online resources: Amazon.com | Amazon customer reviews Summary: Designed to meet the needs of Business students, this text helps students understand the economic concepts and theories that impact upon business. With a strong emphasis on real world business examples rather than theoretical material, the text differs from traditional Economics textbooks often used by non-Economics specialists. Helping students to begin a sucessful career in industry, the book examines why some firms succeed whilst others fall by the way. The book does not claim to answer all the questions, but sets out to help the student understand the ways in which economic factors affect the business world.
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 338.5024658 ATK (Browse shelf) Available S3H-N-1179
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Designed to meet the needs of Business students, this text helps students understand the economic concepts and theories that impact upon business. With a strong emphasis on real world business examples rather than theoretical material, the text differs from traditional Economics textbooks often used by non-Economics specialists. Helping students to begin a sucessful career in industry, the book examines why some firms succeed whilst others fall by the way. The book does not claim to answer all the questions, but sets out to help the student understand the ways in which economic factors affect the business world.

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