NUST Institutions Library Catalogue catalog › Details for: Crossing the chasm: marketing and selling high-tech products to mainstream customers

Normal view MARC view ISBD view

Crossing the chasm: marketing and selling high-tech products to mainstream customers marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore

By: Moore, Geoffrey APublisher: New York : HarperBusiness, 1995Edition: Rev. edDescription: xv, 223 sISBN: 0-88730-717-5Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- MarketingDDC classification: 658.8 | 658.8

Tags from this library: No tags from this library for this title. Log in to add tags.

Item type	Current location	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	NFIC	General Stacks	658.8 MOO (Browse shelf)	Available		SEECS002753
Book	Central Library (CL)	Central Library (CL)	NFIC	General Stacks	658.8 MOO (Browse shelf)	Available		SEECS002752

Total holds: 0

Previous						No cover image available	No cover image available	Next
Previous	658.8 MAL Marketing Reseach: An applied orientation	658.8 MCC Marketing Communications.	658.8 MCD Principles of Marketing.	658.8 MOO Crossing the chasm: marketing and selling high-tech products to mainstream customers	658.8 MOO Crossing the chasm: marketing and selling high-tech products to mainstream customers	658.8 MUK Principles of Marketing: Lectures 1-45, MGT-301, (09 CD's)	658.8 MUK Principles of Marketing: Lectures 1-45, MGT-301, (09 CD's)	Next

There are no comments on this title.

to post a comment.