Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas.
Material type:
TextPublisher: New Delhi ; Thousand Oaks, Calif. ; London : Sage Publications, 2006Description: 266 p. ; 23 cmISBN: 0761934839 (hbk.); 0761934847 (pbk.); 8178296306 (hbk. : India); 8178296314 (pbk. : India)Subject(s): Television -- Asia | Digital media | GlobalizationDDC classification: 384.55095 LOC classification: HE8700.9.A78 | T49 2006Online resources: Table of contents | Publisher description | Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 384.55095 THO (Browse shelf) | Available | S3H-N-1508 |
Browsing Central Library (CL) shelves, Shelving location: General Stacks Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| 384.55/095 THO Imagi-nations and borderless television : | 384.55/5/0973 PAR The cable and satellite television industries / | 384.55/6 WIL Videoconferencing & interactive multimedia : | 384.55095 THO Transnational media and contoured markets : | 384.55095491 NAS This is Ptv another day,another world | 384.55095491 NAS This is Ptv another day,another world | 384.55095491 NAS This is Ptv another day,another world |
Includes bibliographical references (p. [243]-257) and index.
Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
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