NUST Institutions Library Catalogue

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

By: Andreasen, Alan R, 1934-Contributor(s): Kotler, PhilipMaterial type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008Edition: 7th edDescription: xxii, 504 p. : ill. ; 25 cmISBN: 9780131753723 (hardcover : alk. paper); 013175372X (hardcover : alk. paper)Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.8/02 LOC classification: HF5415 | .K6312 2008
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658.8/02 AND (Browse shelf) Available CL-54
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Includes bibliographical references and index.

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