Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.
Material type:
TextPublisher: Newbury Park, Calif. : Sage Publications, c1993Description: xii, 352 p. ; 29 cmISBN: 0803951558Subject(s): Marketing research | Consumer behavior -- ResearchDDC classification: 658.83 LOC classification: HF5415.3 | .B323 1993Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference
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Central Library (CL) | Central Library (CL) | 658.83 BEA (Browse shelf) | Not for loan | CL-D-695 |
Total holds: 0
"Published in cooperation with the Association for Consumer Research."
Includes bibliographical references.
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