NUST Institutions Library Catalogue

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublisher: Chicago : Irwin, c1997Edition: 7th edDescription: xxvi, 613 p. : col. ill., map ; 26 cmISBN: 0256183414Subject(s): MarketingDDC classification: 658.8
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Item type Current location Home library Call number URL Status Date due Barcode Item holds
Book Book Military College of Engineering (MCE)
Military College of Engineering (MCE)
658.8 PER (Browse shelf) Link to resource Available MCE-38117
Total holds: 0

McCarthy's name appears first in previous ed.

0 0 0 658_800000000000000_PER

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