Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN: 0072315571Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2001Online resources: Publisher description | Table of contents
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | Management Sciences | 658.8 PET (Browse shelf) | Available | CL-D-1642 |
Total holds: 0
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| 658.575 Winning at New Products | 658.787 SIL Decision systems for inventory management and production planning / | 658.8/342 SCH Consumer behavior / | 658.8 PET Marketing management : knowledge and skills / | 658.802 BUR Marketing to the new majority : strategies for a diverse world / | 658.802 DAY Market Driven Strategy: Processes for Creating Value / | 658.81 DAL Sales Management. |
Includes bibliographical references (p. 851-858) and indexes.
HBK.
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