Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN: 0072471484 (alk. paper); 0071195637 (International : alk. paper)Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .J63 2003Online resources: Publisher description | Table of contents
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | Management Sciences | 658.848 JOH (Browse shelf) | Available | CL-D-1644 |
Total holds: 0
Browsing Central Library (CL) shelves, Shelving location: Management Sciences Close shelf browser
| 658.82 CRO Revenue management : | 658.84 DOO Strategic Marketing Decisions in Global Markets / | 658.84091724 MAH The 86 percent solution | 658.848 JOH Global marketing : foreign entry, local marketing & global management / | 658.87 HAS Retail management / | 658.87 HAS Retail management / | 664.8 RAN Handbook of Analysis and Quality Control for Fruit and Vegetable Products / |
Includes bibliographical references and indexes.
HBK.
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