The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Pub., c2004Description: xiii, 256 p. : ill. ; 24 cmISBN: 1578519535 (alk. paper)Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: 658.4 LOC classification: HD41 | .P73 2004Online resources: Table of contents
Contents:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | Management Sciences | 658.4 PRA (Browse shelf) | Available | CL-D-1696 |
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The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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