Economics of tourism and hospitality : a micro approach / Yong Chen.
Material type:
TextPublisher: London ; New York : Routledge/Taylor & Francis Group, 2021Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781003023241Subject(s): Hospitality industry | Tourism | MicroeconomicsAdditional physical formats: Print version:: Economics of tourism and hospitalityDDC classification: 338.4791 LOC classification: TX911Summary: "This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers"-- Provided by publisher.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | 338.4791 CHE (Browse shelf) | Available | CL-1128 |
Browsing Central Library (CL) shelves Close shelf browser
| 338.4791 BAK Handbook of Technology Application in Tourism/ | 338.4791 BRY The Business of Travel Agency and Tour Operations / | 338.4791 CAG Operations Management Hospitality Industry / | 338.4791 CHE Economics of tourism and hospitality : a micro approach / | 338.4791 CON Consumer behavior in travel and tourism / | 338.4791 DWY Tourism economics and policy / | 338.4791 EDG Tourism policy and planning : yesterday, today and tomorrow / |
Includes bibliographical references and index.
"This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher.
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