Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.

By: Kotler, Philip [author.]Material type: TextTextPublisher: Harlow : Pearson, 2022Edition: Eighth editionDescription: 686 p. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780135209844; 0135209846Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 338.4791068 LOC classification: TX911.3.M3 | K68 2019
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338.4791068 KOT (Browse shelf) Available CL-1133
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Includes bibliographical references and index.

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