Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
Material type:
TextPublisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Description: xi, 200 p. ; 24 cmISBN: 0761998101 (pbk.)Subject(s): Advertising | Advertising agenciesDDC classification: 659.1 LOC classification: HF5823 | .V49 2004Online resources: Table of contents only | Publisher description
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | Chinese Studies | 659.1 VIL (Browse shelf) | Available | CL-D-1961 |
Total holds: 0
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Includes bibliographical references ([159]-160) and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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