E-commerce 2017 : business, technology, society / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
Material type:
TextPublisher: [Boston] : Pearson, [2017]Edition: Thirteenth EditionDescription: xliii, 821 pages : color illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-93-530-6315-3; 0134601564Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872, LAU LOC classification: HF5548.32 | .L38 2017
Contents:
Introduction to e-commerce (Page-44),E-commerce infrastructure: (Page-94),Building an e-commerce presence : (Page-174),E-commerce security and payment systems (Page-228),E-commerce business strategies (Page-322),E-Commerce marketing and advertising (Page-376),Social, mobile and local marketing (Page-464),Ethics, law and E-Commerce (Page-536), Online media (Page-624),Online communities (Page-692),E-Commerce retailing and services (Page-736), B2B e-commerce (Page-802).
| Item type | Current location | Home library | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.872,LAU (Browse shelf) | Available | Almirah Fresh No.45, Shelf No.5 | MCS38472 |
Total holds: 0
Introduction to e-commerce (Page-44),E-commerce infrastructure: (Page-94),Building an e-commerce presence : (Page-174),E-commerce security and payment systems (Page-228),E-commerce business strategies (Page-322),E-Commerce marketing and advertising (Page-376),Social, mobile and local marketing (Page-464),Ethics, law and E-Commerce (Page-536), Online media (Page-624),Online communities (Page-692),E-Commerce retailing and services (Page-736), B2B e-commerce (Page-802).
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